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the makers stall
 blog for all Makers

When sales fall short...

3/16/2026

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The event I attended this past weekend was an amazing show for foot traffic, target customer base, and overall experience level.  I felt visability and market reach was perfect!  However, I didn't reach my sale goals!  My inventory offered three available;  I took seven total (the additional four were prior sells and/or custom made orders).  With so many questions that swirl in my head, I narrowed it down to two I felt most applicable:  Questions this weeks' blog: 
1) Reality of making pads;  2) cashflow pressure?

1)  What is considered Reality?  Making what I call "spec-pads" for an event is a flock-shoot every time!  We step out and make what we feel is a quality, useable, desireable product.  The "Encouraging Truth" is a) investing time in educating the public in these pads; b) story telling about craftsmenship, personal history and connection with our pads; c) direct connection with horse and riders!  In my case this weekend, I nailed it on the "Reality" perspective!  [All three of those points are "wins" in my book!  After three days of visting with a pluthora of people, I've lost my voice this a.m.>>>well worth it!]
2)  Is there cashlfow pressure?  Typically all PWSP makers use quality wool/products, invest our time, and I consider us all as "skilled laborers."  When sales goals fall short:  a) Inventory sits around longer than planned; b) material costs typically aren't recovered timely; c) and as a result of "b" working capitol for the next wave of supplies isn't at hand.   What is your best approach to cashflow pressure?   [Mine:  sit it out and the sale(s) will come eventurally.  Not smart, but pressure builds diamonds!  It's all I got!]

As always, your thoughts shared are appreciated!  Spring is here and brandings have begun!  Let's get our pads to those who need them most!  
​~Diane


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    Author

    Pulled Wool Saddle Pads, with over 30 years of professional pad making experience under her belt, Diane C. Myers is dedicated to the craft of pulled wool saddle pads.  Based in Southeast Idaho,  she builds, tests, and continually refines her pads to ensure lasting quality, balance, and performance. Through her Pulled Wool Saddle Pads, Diane serves working horsemen & horsewomen, and brings together makers of all skill levels to preserve and strengthen the tradition of this time-honored craft. 

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  • Pads
  • Available
  • Makers Stall
  • Purchase-Return-Shipping Policies
  • Our Friends!
  • Trails in 2026
  • Diane C. Myers Pad Maker and History
  • Varieties of Wools Used
  • Shipping
  • Wool Saddle Pad Benefits
  • Pulled Wool Saddle Pad Care
  • Contact